Welcome to the homepage of Rachael Nichol, experienced Social Media Manager, Copywriter, Blogger, and Project Manager. On this page you will find my Resume, Skill Set, and Contact Information. I encourage you to click around and explore my Social Media Profiles as you wish.
Copywriter, Blogger, and Social Media Manager
National Builder Supply August 2012 – Present
National Builder Supply is an e-commerce wholesaler of kitchen, bath, and lighting fixtures. As a member of the Internet Retailer Top 500 and a Google Trusted Store, National Builder Supply is an multi-million dollar a year business that sells, warehouses, and distributes product from over 70 brands. Clients range from homeowners who are making simple upgrades to their home to professionals such as builders, contractors, and interior designers.
In this position I write copy for the National Builder Supply website, blog, and other marketing materials. I am also responsible for running the company’s social media channels in order to run giveaways, find new customers and help existing ones with any questions they may have, and to promote new products and promotions.
I organize and manage weekly product giveaways that are promoted across all major social media platforms. This involves corresponding with representatives from top brands such as Moen, Delta, Hansgrohe, and TOTO to negotiate giveaway sponsorships and free products.
Since August 2012, I have successfully increased National Builder Supply’s Facebook following from 93 LIKES to over 2500 LIKES and Twitter followers from 1500 to 1735. I also created the company’s Pinterest account and grew it’s followers to over 1,000, and created the company’s Google+ account and grew it’s +1 interactions to over 550, in just 7 months.
Additional tools used in this position include Hootsuite, Google Analytics, and Microsoft Excel.
Project Manager, Social Media Marketing Manager, Website and Marketing Material Copywriter
Radius Online January 2012 – June 2012
Radius Online is an online marketing solutions agency that encompasses two main sub-divisions- CarCareCONNECT, NAPA Auto Care’s preferred website vendor, and eDentalImage, a web marketing solution that specializes in the dental industry.
In this position, I maintain three Facebook and three Twitter accounts, educate clients on how social media benefits their business, write website content, write and create content for marketing materials (flyers, brochures, postcards, emails, etc.), create content for and update the eDentalImage blog, edit websites, and ensure the creation of websites are on-pace with client expectations. The later involves communicating with the client, design team, coding team, photographers, and third-party vendors.
Social Media Manager and Web Content Editor
Pinkfish Marketing, Present
Pinkfish Marketing is a company that encompasses two online coupon websites-TopDealCoupons and TopShoeCoupons. Both TopDealCoupons and TopShoeCoupons collect promotions and discount codes for online retailers and organize them by store, expiration date, and amount of discount.
In this position I maintain and update two Facebook and two Twitter accounts, promoting current discounts to the company followers.
In addition to my social media duties, I am responsible for inserting new promotions and stores into the website databases, utilizing SEO methods to ensure search engines find the websites and give them high rankings, while communicating with Fortune 500 companies.
Social Media Manager and Copywriter
Breezemere Solutions, 2010-2012
Breezemere Solutions is a company that assists outpatient UFE (uterine fibroid embolization) medical programs. Created by outpatient UFE nurses, Breezemere Solutions’ staff travel the country advising overnight UFE programs in their transition into outpatient UFE programs.
In this position, I managed and maintained the company Facebook and Twitter profiles, finding potential clients through social media. I was also responsible for writing and creating promotional marketing materials including flyers, brochures, interest emails, and postcards. I also assisted in technology purchases and maintenance.
Social Media Master
Fampus is a website that helps college students find activities such as speeches, concerts, charity events, and more in their college towns.
In this position I was contracted to help Fampus during their initial launch by maintaining six Twitter accounts and one Facebook fan page, connecting with college students, answering questions and complaints, and promoting events. I also ran contests such as ticket giveaways through the social media profiles.
Social Media Analyst
I was contracted to execute social media marketing campaigns for businesses nationwide while coordinating between CEOs, web designers, and technicians. Maintained and Established company social media profiles. Organized conference events in Atlanta area.
Merchandise and Social Media Coordinator, Intern
Spent the summer organizing requests for yard signs, flyers, and t-shirts, using social media to promote the candidate, delegating deliveries to 10 other volunteers, ensuring voter satisfaction and support.
To see a more detailed resume, please visit my Linkedin profile.